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Fida Kassem
Case Study

Client: Fida Kassem – Marketing Coach and Consultant

Objective: Fida Kassem, a successful marketing coach and consultant, required a comprehensive online platform that would help individuals achieve a harmonious work-life balance. She wanted to offer an online training program that provided valuable information and guidance on business development while addressing the challenges faced by working mothers. The project involved creating an impactful logo and designing a user-friendly website to showcase Fida’s expertise and services.



  1. Reflecting the brand’s essence: The logo and website design had to capture Fida Kassem’s identity and brand message, resonating with her target audience while emphasizing the value she brings as a marketing coach and working mother.
  2. Delivering a user-friendly experience: The website needed to provide a seamless browsing experience, allowing visitors to easily access Fida’s online training program, testimonials, and additional resources while conveying a sense of professionalism and trust.



  1. Logo Design: We conducted extensive discussions with Fida Kassem to understand her unique brand positioning and target audience. Our design team crafted a captivating logo that combined elements of professionalism, balance, and growth, representing Fida’s expertise as a marketing coach and consultant while addressing the specific needs of working mothers.
  2. Website Development: Using the insights gained from our discussions, we developed a visually appealing and intuitive website. The design incorporated Fida’s branding elements, color scheme, and typography to maintain consistency and strengthen brand recognition. We ensured that the website was mobile-responsive, optimized for search engines, and provided easy access to Fida’s online training program, blog, and contact information.



  1. Compelling Brand Identity: The logo we designed perfectly captured Fida Kassem’s brand essence, showcasing her expertise in marketing while highlighting her focus on work-life balance. It effectively communicates her unique value proposition and resonates with her target audience.
  2. Informative and Engaging Website: The website we created offers a seamless and user-friendly experience for visitors. It provides comprehensive information about Fida’s online training program, allowing individuals to understand how it can help them develop their businesses and effectively manage their personal responsibilities.
  3. Increased Reach and Impact: Through the website, Fida Kassem has been able to reach a wider audience and make a positive impact on the lives of working mothers and aspiring entrepreneurs. The platform serves as a hub for valuable resources, testimonials from satisfied clients, and opportunities for visitors to engage with Fida’s coaching services.


Conclusion: The partnership between Magano and Fida Kassem resulted in the successful development of a compelling brand identity and an engaging online platform. The logo design effectively represents Fida’s expertise as a marketing coach and working mother, while the website provides visitors with valuable insights and resources to achieve their personal and professional goals. Fida’s platform has become a go-to resource for individuals seeking guidance and support in balancing their work and personal lives.

Client Testimonial

Fidaa Kassem Founder, One Mark Shop

Heroes of Digital believes in client success and they have an array of tools and expertise to make that happen, from digital marketing to SEO, to website design. Best of all, they have a dedicated and responsive team that is open to ideas! Truly grateful for all the efforts they’ve put into making our company a success today!